The collaboration with the NBA celebrity's Unanimous Media prodco includes a first-look bargain for kids and also family members web content as well as a PSA overhaul focused on diversity with John Tale.
Comcast NBCUniversal has actually created a "global talent collaborations" manage NBA MVP Stephen Curry's production business, Unanimous Media. The multi-year arrangement includes a first-look development take care of DreamWorks Animation for youngsters and also family web content, although no task details were available at press time. Unanimous will certainly also develop scripted and also unscripted material for Universal Studio Group.
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Curry (visualized left) gets on tap do a range of on-camera looks for NBC, and will aid reimagine the PSA campaign "The Even more You Know," which has been energetic for greater than 30 years. He's dealing with vocalist John Legend to generate short video clips focused on variety, equity and also incorporation that will air across NBCUniversal's systems, including Peacock. Extra concepts are in growth with the business's Amusement group, along with NBC News Studios, MSNBC, CNBC, Universal Parks & Resorts as well as Xfinity.
Curry runs Unanimous Media with primary creative officer Erick Peyton (envisioned right). Execs who will certainly service these new campaigns with Comcast NBCUniversal consist of Jenelle Lindsay (EVP of TV), Brian Tetsuro Ivie (head of film as well as attribute documentaries) and also Kalyna Kutny (head of podcast and posting).
Comcast NBCUniversal has actually been inking even more of these cross-portfolio agreements lately, including with celebs such as Meghan Trainor, Miley Cyrus and also Jordan Peele.
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